News - Costs of SMS donations

Celcom customers can donate RM5 to the Malaysian Tsunami Disaster Fund by typing �derma� and sending the SMS to 33699. The amount would either go on their postpaid cellular bill or be deducted from their prepaid account.



The company assured donors that the entire RM5 would go to the fund, but the normal 15sen charge for sending the SMS would still apply.



Maxis has a similar donation drive for its customers, but inform customers that the normal charge of 15 sen would still apply. The company intends to waive the charge completely, but cannot do so until seveal technical issues are resolved.



Maxis would also forgo its 30% cut of the usual 30:70 revenue-sharing agreements it has with third-party content providers for premium SMS services.



As for DiGi, all SMSes sent via their donation drive that are acknowledged will also cost 15 sen.



On the other hand, AMP (Airtime Media Productions), a wholly owned subsidary of Astro, has also set up Tsunami 26/12 Fund, to which people can send RM1 donations via SMS. Being a thrid party donation drive, The SMSes are subject to charges from the various cell phone carriers.



This means that not all of the RM 1 that is donated via SMS will reach the intended party.



Charged incured vary from telco to telco.





Information courtesy of The Star's TechCentral in this article.